A3 Virtual Me

The concept of the campaign was to communicate that a virtual A3 couldn’t give you the same sensations as a real A3.

We used a Voxweb service that creates a human avatar based on an image -obtained from a webcam- and, from text messages, makes the avatar speak and act. We used the Facebook API to create conversations with the Virtual Me based on what we tracked on the user’s Facebook public data.

Shortlist - Digital Campaigns El Sol, 2010