Interactive installation located at the main Nike Stores in Spain during the 2010 World Cup South Africa communicating the features of the Nike Elite Series.
We created an real pinball machine containing a digital game. A digital interactive installation in an analogue container.
The game includes 4 different game scenes, each one of them corresponding to one of the 4 Nike Elite Series boot models.
The physical layout and individual challenges of the four game scenes were specifically designed and programmed so that players could “feel” the features of the different boots: control, accuracy, touch and speed.
Gold - Ideas, campaigns Laus, 2011 Merit Award - Environmental. Experiential One Show Interactive, 2011 Annuary - Interactive execution. Interactive production. CdeC, 2011