Toyota RUN

Inspired by the classic Out Run game, the clients asked us to develop a Rich Media Ad recreating the popular game.

The game is developed using Canvas on HTML5 and it uses some techniques applied in those 80’s games in order to simulate a 3D perspective projection using a 2D environment.

Since it’s a rich media banner living in high-traffic sites, it has been necessary to apply hard optimisations in order to accomplish all technical requirements, both on weight, loading and CPU usage.